Website marketing is a complex mix of design
and optimization! Comparing design and optimization is
almost impossible as both subjects are so closely imbricated
as to defy cleaving.
Featured Services:
Crown SEO's major goal is to match as exactly as possible
what your website says you offer with exactly what you do
offer and ensure insofar as possible that your potential
customers and patients can learn about your site when Googling
for their desired goods, services or information. When
this is accomplished, 60% of the battle is won.
To accomplish this goal requires an interplay between
competing objectives:
Unlike e-mail solicitations PPC or banner ads,
search engine traffic is highly qualified since the content
of your website determines your ranking and the potential
patient has looked specifically for what you offer - or at least what the search engines perceive that you offer.
But, in competitive marketplaces such as elective surgery
getting search engine traffic is sometimes a slow, bruising
project.
Ethical e-mail campaigns, as well as PPC and
banners, on the other hand, produce immediate results - but
only as long as the Google, Yahoo! or MSN bill is paid!
There are professional implications, as well, and that is
why Crown SEO keeps the identity of professional customers
confidential.
In both so-called "natural" search engine
optimization and paid advertising, however, the website and
the incoming links must correlate in order to reduce costs
and increase return on investment.
Overview of Crown SEO's Service Palette
Crown SEO will aggressively promote your practice or
business using the following:
1. All successful site optimization plans include a pay-per-click (PPC) element because there is no way all keywords desired can be assured high rankings.
2. A second element is building web presence through aggressive link building by using press releases, boutique articles and cross-blogging on appropriate, highly respected sites.
3. The third element is keeping your material fresh by adding information and detailed analyses of your marketplace.
4. All search engines respond very favorably when their "rules" are followed; thus, ensuring that this is done is important. For example, having certain files located on your site and providing an updated site map is extremely helpful. Making certain that all of the important content of your site flows
readily from the home page is crucial.
5. Last, but not least of the top 5 SEO tactics is to ensure that your site actually is read by the search engines the way you intend this to occur. It is quite common for a site owner to miss the boat entirely.
If you wish to delve deeper into our search
engine optimization services we have provided that
information for you.
Description of Search
Engine Optimization (SEO) Services
A step-by-step explanation of our services:
Copywriting & Text Suggestions
What does every site on the Web have in common?
Words. Even the most image-heavy website can't manage without using
at least a FEW words. And if your site absolutely, positively needs
to be found in the search engines, words are your ticket in.
Keywords, that is. The keyword phrases you use to describe your site
and what it offers must be chosen with great care. Select the right
keywords, and your target audience will find you at that crucial
moment they're proactively searching for your products & services.
It's the most inexpensive form of Internet marketing. So if
you've got a great website to showcase your stuff, and you're
wondering why your target market still isn't finding your site in
the search engines, maybe it's time to outsource your keyword
analysis to Crown SEO.
Title, Description, Alt and Header Tags, Keyword
Density
Performing keyword research on the topic of your
website is the first step in optimizing a website for search.
Without knowing what keywords people use when they search, you
cannot shape and mold your website around these keywords. Once
you have performed the necessary keyword research and have a list of
keywords to target, it’s important to focus on one keyword or one
keyword phrase per page.
Initial SEO rankings report and monthly reports thereafter
The only true way to measure the success of a Search
Engine Optimization Campaign is to know where you rank on the
Internet's most important search engines for the key phrases that
matter most to your company. Crown SEO will provide you with a
Baseline Ranking Report showing you where you initially rank for
every key phrase on each of these search engines. If your site ranks
for a key phrase, this baseline ranking report will show exactly the
page, the position, and the search engine. To measure the progress
of the Search Engine Campaign, Crown SEO will deliver monthly
ranking reports that will continue to reveal where you rank for your
key phrases. In addition, Crown SEO will provide a monthly summary
that will show your overall search engine campaign progress, discuss
specific ranking achievements, and update you with the latest news
about the search engine world. A Crown SEO Search Engine
Optimization Campaign provides monthly ranking reports and summaries
that demonstrate where you rank for your keywords across the
Internet's most important search engines.
Mini websites that cross link
Mini websites are a problematical solution to
gaining popularity, the use of which depends upon a number of
factors. Look at it this way: a tactic employed by
Microsoft from time-to-time can't be all bad at building traffic.
With that in mind, the following discussion is relevant.
So, you
ask: 'Why don't we just throw up a few thousand fake sites and point
them at our main site to improve linkage?' It's very much the same
issue with a smaller organization linking a handful of mini-sites
together.
It may fool a search engine into thinking that the 'mother ship' is
hugely popular. But the search engine then looks to see who is
pointing at the fake sites.
Of course, the linkage surrounding the fake sites will be very weak
and based on mainly inbound links from the same network. Basically,
it is a spam island, pretty much isolated from the rest of the
community. That's not natural, so it will likely get penalized.
You could try to build linkage around the fake sites from the
community at large. But it's a bit of a waste of time, because
you're diluting linkage which could be pointing directly at your
main site.
However, on the upside, if you have a business which is diverse and
targets a number of niches within the same community, then you might
benefit from a 'natural' mini-network.
Let's say you are a computer manufacturer, such as Microsoft, and
you also supply peripherals and accessories. You could have a number
of websites across your entire product range which cross-sell and
up-sell to the same 'macro' audience.
Each one of the sites in the network will be attractive to a certain
fraction of the industry sector and should be able to garner quality
(as opposed to quantity) natural linkage.
Link Structure
Your web pages anchor text and structure is a very
important aspects of SEO, for two big reasons. The first is for the
web site visitor. If your site is tough to navigate and/or
confusing, you will lose visitors. The second reason is that many of
the search engines not only give the linking (anchor) text a lot of
weight, but good navigation helps their indexing robots or
"spiders". If the robots get stuck or have no where to go, they will
stop indexing.
New domain name suggestions and purchase
Crown SEO excels at assisting it's clients create and
brand an identity and the follow through on obtaining proper website
names, building the sites and performing SEO. Our site proves
this claim.
Checking for broken links and monthly maintenance
Broken links can cause a search engine to simply
quit the search. Thus it is important to continually check for
link integrity. Doing so is part of our regular maintenance
routine.
